Before we get to 'Why Ethical', let us first understand What Ethical or Sustainable fashion is:

Sustainability has multiple aspects. In a broader perspective, it is about using the resources responsibly, both natural and human (and animal of course!). Ethical fashion is about designing more consciously to reduce waste, have a minimum impact on the planet, to make quality clothes that last. It's about empowering everyone in the supply chain, from the farmer to the person making and packing your clothes. It is a mindset shift that believes in consuming only what you truly need and caring for what you already have so that it lasts longer. 

Now, Why do we need this in our lives? We seem to be doing pretty well, isn't it?

The Fashion Industry is said to be one of the largest polluting industries in the world. The way we've been consuming fashion over the years has put our planet, people, and animals in great danger. The increasing use of nonbiodegradable or synthetic fabrics like polyester, nylon, etc., the 'use & throw' culture encouraged by fast fashion brands are all Unethical & unsustainable! 

It is important that we, the generation of today, realize the negative impacts of fashion and choose conscious products that are sourced, manufactured and supplied in an ethical way. Remember, there is no planet B!

Ethical or Sustainable fashion can be overwhelming and confusing. It is a complex web of things that can and cannot be termed ethical. There are certifications, audits, and a lot of processes that have been put in place globally to help you validate the true ethical essence of a particular product. 

However, we still see a lot of smaller brands that do not have these certifications but are doing their bit to make a difference. At Fairtrunk, we believe every little bit counts and hence, here you will discover products from brands that have just started their journey into Ethical Fashion and even those who have mastered it.

In order to simplify this complex web of sustainability in fashion, we categorise products broadly into the following eight categories. To learn about, so stop by our blog!

Crops that are cultivated without the use of pesticides, fertilizers, GMO seeds or any other chemicals.

Products that are manufactured ensuring no or minimal harm to natural resources.

Handcrafted products using traditional techniques exhibiting culture and craftsmanship.

Products manufactured without the use of any animals products and are also animal cruelty-free.

Akin to recycling, products made using waste, without destroying its form in a more effective manner.

Ensuring workers are paid fair and living wages and have safe and hygienic working conditions.

Designing in a way that ensures no waste in any form is generated by using all parts of the resources.

The process of converting waste material to new products, as an alternative to waste disposal.