Did you know that the hashtag “#sustainablefashion” has grown five times in the last three years?The fashion industry is the second most polluting in the world, and sustainability has become a new movement in itself. Influencers, as well as fashion brands, prove they understand the importance of standing for such ethics.
With more brands touting sustainable initiatives as part of their brand stories, it might make you wonder: How can you distinguish a brand that’s truly committed to environmental efforts versus those who are just jumping on board with the feel-good angle?
Project SU.RE – India’s biggest commitment to Sustainable Fashion launched by Indian Textiles Minister on Sustainable Fashion Day at Lakmé Fashion Week
Jointly developed by CMAI and IMG Reliance, project SU.RE, the Sustainable Resolution, is Indian apparel industry’s first commitment to move towards sustainable fashion
16 of India’s top fashion and retail brands are signatories to SU.RE such as Aditya Birla Fashion & Retail, Arvind Fashions, Bestsellers, Biba, Future Group, House of Anita Dongre, 109F, Lifestyle, Levi’s, Max, Raymond, Shopper’s Stop, Spykar, Trends, W, Westside.
SU.RE stands for ‘Sustainable Resolution’ – a firm commitment from the industry to move towards fashion that contributes to a clean environment. Project SU.RE is a commitment by India’s apparel industry to set a sustainable pathway for the Indian fashion industry.
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